Testimonials

“I’ve worked with Dan Rowell and DSR Branding since 2019. So when it came to developing the brand identity and website for Polar LNG, a brand new venture I was leading, the decision was easy. I called Dan, got his team working on it, and once again they delivered a result I’m proud of.”

“What sets DSR apart is how they engage. They are incredible listeners who truly seek to understand your requirements, but they aren’t afraid to challenge you or push you into new territory. I loved the ‘unwrapping’ of their thought process, seeing the white boarding and the ‘idea books’ was a highlight for me. It’s clear they care deeply about what they do, which is vital because we want partners who care about who we are.”

“Working with Dan and Mitch from DSR has well and truly exceeded my expectations. From the first meeting, Dan fully understood what I was trying to achieve. The communication from then on has been exceptional and I have known where things are up to and what the timelines are looking like. The finished branding has been more than I could have asked for and has set my business up for years to come. If you are looking for a branding agency that will take the time to understand your business and your vision then definitely get into contact with DSR.”

“It was a pleasure working with DSR Branding to bring my concept to life, it was and important and sensitive component of the project. The team brought a wealth of experience and insights to create a lasting, custom impression. I’m incredibly proud of the work they’ve procured and the depth of skill amongst the team. As a multifaceted business, with ambitions for growth, I will definitely utilise their services again and would highly recommend DSR for anyone considering a new brand or changing existing branding for their business.”

“Thank you again DSR Branding! You guys did and continue to do such a great job on the branding. We’ve received a tremendous amount of positive feedback on our new brand and we’re so proud to have an identity that reflects the growth of our business.”

“This is our second major branding project with DSR Branding in two years. After the success we had with Cutting Edge, engaging the team to help with the launch of packloop was a no-brainer. We couldn’t be happier with the result.”

Working with DSR was an exceptional experience from start to finish. Despite a compressed timeframe to develop our brand and website, the team were still able to truly understand our vision. They expertly crafted a brand identity and website that perfectly represents who we are. The team was professional, responsive, and creative throughout the entire process.

We couldn’t be happier with the result — our new website is not only visually stunning but has already had a significant impact on our business, with clients and the market responding very positively. We highly recommend DSR to anyone looking to elevate their brand.

They nailed the brief, communicated with us every step of the way, and delivered a product that truly speaks for itself. Since its launch, we’ve experienced an incredible 100% week-on-week growth in interactions—a testament to the quality and effectiveness of their work.

We couldn’t be happier with the results and highly recommend DSR Branding to anyone looking for thoughtful, impactful, and professional branding solutions.

I worked with Dan Rowell a decade ago, and his commitment to understanding his client’s businesses hasn’t changed. Dan and his team started with a deep dive into our ideal client, including interviews with our long-term clients. They took the time to understand our vision, short- and long-term goals, and from there, developed a brand strategy and identity that permeates everything—from our website to our onboarding materials. The investment has been worth every cent. Their expertise in financial services made collaboration seamless.

DSR Branding demonstrated a deep understanding of our brief and delivered an exceptional brand identity that exceeded our expectations. Collaborating with DSR Branding has been a fantastic experience for our brand. Their fresh and innovative approach has proven invaluable as we continue to grow and succeed.

Their ability to logically think through the requirements for turning a concept into a tangible identity has added immense value to our brand. As a result, we have engaged DSR Branding for multiple new projects and ventures, and we consider them our trusted brand partner.

The solid foundation that DSR Branding has provided for Vitrinite has been instrumental in our continued success. I wholeheartedly recommend Dan and his team to anyone in need of an expert brand strategist and designer.

Working with DSR Branding has been an incredible journey from the very beginning. In just six months, they took our concept and launched our brand to a group of South African cactus farmers, delivering exceptional results.

DSR Branding developed our unique name – Barren Energy – and our brilliant tagline “The Future is Cactus.” They truly captured our vision and played a crucial role in establishing us as a credible and legitimate player in the renewables and agricultural industry. Their work has positioned us as genuine change-makers in our field.

Now, two years later, I’ve transitioned from the boardroom in Brisbane to running a farm in South Africa with 60 workers. Thanks to DSR Branding’s expertise, we are well on our way to becoming one of the largest cactus farms in South Africa. Their remarkable support has been instrumental in our success, and I couldn’t be more grateful for their partnership.

Thank you for the awesome work you’ve done.

That branding has really coalesced as a unifying force in the business. Our team have really gotten behind the new brand identity, it’s created serious momentum. The power of brand is something I’ve underestimated, until now.

When we recognised that our business had outgrown its previous branding, we knew it was time to seek professional assistance to revamp our name and overall image. From our initial phone call with Dan and the DSR team, we felt an immediate connection and were confident that their ideas aligned with our vision. Though we initially wanted to collaborate with a local Melbourne agency, DSR’s dedication and enthusiasm easily overrode this preference.

Before starting the project, our main concern was finding a team that could effectively bring our expectations and ambitions to fruition. However, after in-depth ‘get to know you’ sessions with DSR, all our doubts were put to rest. The entire process was seamless, marked by transparent communication and flexibility for adjustments at every stage. Since completing the project, our business has truly thrived. Investing in our brand and website redesign has enabled us to stand out as industry leaders, drawing in the right clients and top-tier employees who align with our business goals.

Working with Dan and his team has been an absolute pleasure, from the rebranding and new website launch to the ongoing management of our online presence. They have consistently provided valuable insights and support in design and marketing aspects. As a company in the construction industry, we have discovered immense value in partnering with DSR. We highly recommend them to any business that feels they have outgrown their existing branding and requires a team of experts to help bring their true identity to life.

Before working with DSR Branding, my main obstacle was the lack of knowledge I had in the branding and marketing field. As a startup, I faced the challenge of finding a team that would truly understand our company values, financial constraints, and vision. While meeting with other branding specialists, I felt they tried to fit us into a predefined mould, which didn’t seem right. Dan and DSR Branding, however, offered a tailored approach that resonated with us.

Since we started working with DSR Branding in 2016, they’ve helped us establish a strong brand purpose, imagery, and path forward. As our business evolved, they kept up with our pace and continued to provide excellent results. In 2018, we were confident in our brand awareness and had a clear direction for growth. Fast forward to 2023, we are working with DSR Branding again to refresh and relaunch our website.

What I appreciated most about working with Dan and his team was their ability to work with short timeframes and provide clear reasoning for their decisions. They’ve created a unique brand and imagery that captures our essence, values, and stands out from industry norms. With their help, we’ve gained a better understanding of branding and marketing, received exceptional work at a great value, and built a strong, trusting relationship.

I wholeheartedly recommend DSR Branding to business associates, family, and friends, and I have done so on numerous occasions. When other business owners inquire about our branding before even discussing our financial services, I know we have an outstanding brand. I trust DSR Branding to always have the best interests of our business at heart, making our ongoing relationship easy and enjoyable.

When we first approached DSR Branding, we knew our company needed a brand overhaul. Our branding was beginning to show its age, and the tone of our website didn’t reflect the true spirit of our business. We needed a partner who could help us refresh our image and create a cohesive brand strategy that truly embodied our values. After meeting with Dan and his team, it was clear that DSR Branding was the perfect fit for us. They not only shared our values, but also provided a seamless experience by working closely with us from start to finish.

Throughout the process, we were particularly impressed by the personalised service and collaboration that DSR Branding offered. Instead of pushing a one-size-fits-all solution, Dan took the time to understand our unique needs and tailored their approach accordingly. This ensured that we received exactly what we needed, rather than a generic package. The support we received in updating our brand and online presence was top-notch, and we couldn’t be happier with the results. We would wholeheartedly recommend DSR Branding to our business associates, family, and friends for their exceptional service, talented team, and commitment to delivering a fantastic outcome.

DSR Branding has expertly crafted an identity for us that perfectly encapsulates our approach to architecture and design. The result is a clean, modern, and elegant brand image that we are truly proud of. As we began to share content under our new branding, we have received fantastic feedback, particularly regarding our logo. We are immensely grateful to DSR Branding for their exceptional work on our rebranding, which has not only met but exceeded our expectations.

The most significant benefit of working with DSR Branding was the way they united our team around a common purpose, helping us define our company’s vision, mission, and values.

DSR Branding don’t just design, they create, and that difference is the separation between them and good but ultimately inferior competitors. Where nothing existed previously, they put together a brand that makes me proud and pleased every time I see it, and time has not diminished the joy of that daily experience.

I reached a point where I realised our company’s image and market presence needed a significant change. Our products would arrive on-site, and people wouldn’t even recognise them as our trusses due to the lack of signage. With our products becoming commoditised, it was crucial to communicate our unique value proposition and differentiate ourselves in the market.

Thanks to DSR Branding, we now have a brand that we can be truly proud of. For the first time in the 30 years I’ve run ATS, I wear a company-branded shirt, and our company now sports three branded utes. We even spray paint our logo onto our products, ensuring our customers recognise our high-quality trusses. The transformation DSR Branding helped us achieve has not only improved our market presence but also instilled a sense of pride in our company’s identity.

Rebranding, redefining and repositioning our long established business was a daunting task. Our culture and our reputation in the marketplace are on display every day, and have been forged over many years. Change can cause much uncertainty and trepidation to employees and customers.

Dan Rowell has so easily captured the unique attributes of our business, and has developed not only a strong and impressive customer facing product, but has also provided us with a suite of goods which support our day to day activities.

DSR’s engagement with my staff, customers and suppliers has been of the highest standard and their willingness to truly understand the underlying DNA of our business has provided us with a brand and brand strategy which propels us to the next level.

From developing marketing tools through to supporting our communications strategies, DSR Branding has become an integral partner of QMC Logistics.

Working with Dan and the team at DSR Branding is excellent. The amount of positive feedback I receive each week on the branding and packaging of our product is astounding and I feel extremely proud to have my name on this product, knowing it’s presented so elegantly and uniquely. I couldn’t recommend these guys enough. The professionalism and attention to detail in their work shows and it’s been an absolute pleasure working with them.

We’ve won multiple awards for our designs and frequently receive comments on our branding thanks to Dan and his team.

DSR Branding understood our brief and delivered an outstanding brand identity. Working with Dan and his team of professionals was a great experience for our brand. DSR Branding is a fresh innovative brand that consistently has a quick turnover from briefing to brand concept.

Dan adds value with his ability to logically think through what is required to turn a concept into an identity. DSR Branding has provided a solid foundation for the continued growth and success of Custom Offroad, and I would recommend Dan and his team to anyone needing a brand strategist.

Before working with DSR Branding, the primary obstacle we faced was the cost. Since the return on branding can be intangible, it was challenging to make the investment decision without knowing the potential outcomes. However, after engaging with DSR Branding to develop our brand in 2016 as their foundation client, we discovered the true value of their expertise.

Through our collaboration, we gained a deeper understanding of our business and what drives us. The logo they created serves as a constant reminder of why we started our company, and its significance has only grown over time. In 2020, we re-engaged DSR Branding to refresh our brand image and website, reflecting our growth and niche positioning. They have provided ongoing design support since 2016, and we’ve referred numerous clients to them.

What we appreciated most about working with DSR Branding was the personal touch. Dan was always available and easy to communicate with. Our logo began as just an image but has evolved into a powerful symbol that resonates in the minds of everyone we interact with. Having a brand we’re proud to showcase has helped reinforce our positive interactions and hard work.

Eight years on, our investment in DSR Branding’s services continues to compound daily, proving its value over time. We wholeheartedly recommend them to business associates, family, and friends, and have done so on many occasions.

We’ve lived in Pomona for over 30 Years. The Distilling Co is a destination, and it was really important that whatever we launched honoured the community. The DSR team worked with us to develop the brand which has had an incredible amount of positive feedback from the locals.

DSR helped us develop unexpected ideas and good strategies. And not only did they help bring our vision to life, they gave us the tools to elevate the brand even further.

They immersed themselves in understanding our vision and brand’s essence, translating it into a visually stunning and strategically crafted identity that speaks directly to our audience (their presentation was amazing and I’ll keep it forever). Partnering with them has been a game-changer for our company. Their dedication, creativity, and strategic approach have not only elevated our brand but also positioned us for long-term growth and success.

We have a brand that has garnered immediate impact, credibility and has been welcomed by our network. We constantly receive compliments on the visuals and positioning of our brand and it has given us confidence to launch and grow.

I am not only super happy with the work DSR have produced, but very proud to share what we have created. Our message has meaning and our branding is a great representation of who we are. This allows us to attract our ideal clients. Always impressed with the speed of their delivery and open communication.

I am pleased to recommend DSR Branding for their exceptional creative strategy, branding, and website design and development services. ATG partnered with DSR to update our graphic identity and digital presence after 12 years of growth and continued diversification within the construction industry.

DSR delivered outstanding value in the market, demonstrating remarkable attention to detail, creative flair, and quality communication. They engaged with our team from the early stages of our rebrand, navigating various revisions and balancing differing viewpoints within our company’s leadership.

The result was a high-quality website that exceeded our expectations and future-focused branding that effectively encapsulated our market position. DSR’s thoughtful branding system was seamlessly rolled out across our various physical and digital touchpoints and received glowing feedback from our employees and clients. 

Their commitment to quality communication and availability, even post-project completion, was truly commendable. I am happy to recommend DSR Branding to anyone in need of branding and design services.

I wanted to refresh the brand because it had remained unchanged since day one. It no longer reflected our growth over time. Initially, as a trade-only business, it worked for those who knew us, relying solely on word of mouth rather than engaging new clients. I wanted to start the journey of attracting new customers and sharing what we do.

I was drawn to DSR Branding because I’d followed them on Instagram for quite a while and with every new project they put out I saw something great, and then online they talk about the Underdog story. That really resonated with us. When we sat down and talked with the guys at DSR, they really backed up what they put on their website. It was a no-brainer.

DSR came recommended by a trusted advisor who’d worked with them for over a decade, and they exceeded every expectation. The quality of design, the speed, and their ability to understand and deliver what we needed was exceptional. You could tell they were genuinely invested in the outcome. The feedback has been fantastic, it’s attracting interest from key stakeholders, and I now have a brand I’m proud to build on.