Engineering Networks

Engineering Success, One Connection at a Time

Summary

Sector

Finance & Professional Services

Services

Brand Identity
Brand Naming
Brand Positioning
Brand Strategy
Logo Design
Website Design
Website Development

Background

Engineering Networks, a leading specialist engineering recruitment agency, serves as a pivotal connector in the engineering industry. Despite their critical role and successful track record, their brand image and online presence did not fully showcase their expertise and the extensive network they offer to both companies and engineers.

Challenge

The primary challenge was to elevate Engineering Networks' brand image to match their business's success and reputation. The company struggled with being perceived as an underdog; their true value and the quality of service were underrepresented, making it imperative to revamp their brand identity and digital footprint.

Solution

We took a comprehensive approach, starting with a brand identity that encapsulates Engineering Networks' reliability and status as a trusted partner. The new logo symbolises the unity and connectivity within the engineering sector, combining a cog and intersecting paths to represent a central meeting point and the continuous flow of networks. This cog icon, alongside a bold all-caps wordmark, asserts the company's authority and reliability. The colour palette, featuring charcoal, alabaster, and accents of red/orange, adds sophistication with an energetic optimism. The tagline "For Career Fulfilment" was introduced to highlight their commitment to creating meaningful career connections. The website and social media were relaunched to align with this new brand identity, ensuring coherence across all platforms.

Results

Post-rebrand, Engineering Networks witnessed a significant transformation in their market presence, with increased engagement on their website and social media platforms. The rebranding efforts have not only clarified their position as industry leaders but have also attracted new business, leading to growth in revenue and team expansion. The strategic overhaul has successfully positioned Engineering Networks as a household name and the go-to partner for career fulfilment in the engineering sector, reflecting their true value and elevating their status from an underdog to a leader.

When we first approached DSR Branding, we knew our company needed a brand overhaul. Our branding was beginning to show its age, and the tone of our website didn’t reflect the true spirit of our business. We needed a partner who could help us refresh our image and create a cohesive brand strategy that truly embodied our values. After meeting with Dan and his team, it was clear that DSR Branding was the perfect fit for us. They not only shared our values, but also provided a seamless experience by working closely with us from start to finish.

Throughout the process, we were particularly impressed by the personalised service and collaboration that DSR Branding offered. Instead of pushing a one-size-fits-all solution, Dan took the time to understand our unique needs and tailored their approach accordingly. This ensured that we received exactly what we needed, rather than a generic package. The support we received in updating our brand and online presence was top-notch, and we couldn’t be happier with the results. We would wholeheartedly recommend DSR Branding to our business associates, family, and friends for their exceptional service, talented team, and commitment to delivering a fantastic outcome.

Daniel Dryland & Vaughan Bradshaw

Directors

Awards

Brand Identity: Refresh - BADC Awards 2023

The world loves an Underdog story, so do we.
Let’s work together and create our own.

Get in touch