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Building Extraordinary Brands

Should you even pitch?

The risks of over-investing in the sales process and competing for opportunities you were never destined to win.

A good friend of mine who works in IT said the other day, “if you’re hearing about a new tender through formal channels, you’ve already lost.”

There’s truth in that. A lot of us have been in scenarios where a contact or friend …

By Dan Rowell

07 May 2019
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