We transform great businesses into remarkable brands.

Dan is the Founder, Managing Director and eponym of DSR Branding (his initials). Trust us, he’s much more creative at naming clients’ businesses than his own.

After five years in a full-service boutique creative agency, working on household brands like The Coffee Club, Brisbane Heat, Betta Home Living and Seqwater, Dan decided it was time to build his own legacy by focusing on his passion for branding.

The result was DSR Branding — now one of Australia’s premier boutique branding firms — built by combining high-level brand strategy with award-winning graphic design.

Ten years on, Dan has worked directly with more than 200 founders to define or redefine their brand and bring their vision to life, along with dozens of SMEs on branding, marketing and design.

When Dan’s not transforming brands you’ll find him with his wife and daughters, exercising or playing golf. Originally from New Zealand, but don’t hold that against him, Dan is a sports nut and always keen to discuss rugby, cricket & basketball.

Stay up to date with Dan’s thinking through his blogs or on LinkedIn.

Cait is a dynamic creative committed to the process, with a hunger to absorb and practise good design.

After 14 years in the hospitality industry, Cait traded in her apron for Adobe when she undertook study at leading design college, Shillington in 2020. This helped her unlock her design talents, develop a strong eye for detail and discover a penchant for brand strategy.

She brings curiosity and empathy to every branding conversation and is driven to find out the story behind a business’ unique brand narrative.
Cait is a proud mum of two daughters and two rescue greyhounds. So, outside of work, her time comes at a premium. When she does get some headspace to herself, she may spend it illustrating, mural painting or deeply invested in a true crime series.

After 10 years as a florist, working across Brisbane and Melbourne on large-scale events and installations, Ana discovered that design had been at the heart of her craft all along.

A move into graphic design followed, with training at Shillington and co-founding her own design studio. Now she’s brought that depth of experience into agency life at DSR Branding, where her eye for colour, texture and form translates into purposeful, considered brand work.

Ana is a natural connector who’s always up for a good chat. When she’s not in the studio, you’ll find her running, at the beach, or somewhere in between.

After obtaining a Bachelor of Design from Curtin University, Quinn cut his teeth interning at one of Perth’s largest creative agencies before expanding his horizons with international experience at design studios in Canada. He then built on this foundation working across full-service creative agencies, honing his craft in brand, digital and visual communication.

In 2024, Quinn made the move from Perth to Brisbane, joining DSR Branding in mid-2025. This year, he also placed second in Queensland’s AWARD School—APAC’s most acclaimed program for aspiring creatives—further cementing his reputation as an emerging creative with big ideas and strong conceptual thinking.

With a background in event photography and a keen sense of aesthetics, Quinn brings both technical skill and creative flair to his work.

When he’s not in the studio, Quinn can usually be found outdoors—camping, cooking over an open fire, exploring new hiking trails, or tackling his next rock climb.

Jing is a designer and illustrator who loves bringing ideas to life with meaning, heart, and a touch of playful charm. With a Bachelor’s degree in Business Management and design training from Shillington, she brings both strategic insight and creative flair to every project. Her work is thoughtful, curious, and always rooted in purpose.

Jing is a proud mum to a daughter, which means her days are beautifully busy and full of joy. Originally from Singapore, she’s a big-time foodie who loves discovering new flavours. Outside the studio, you’ll find her spending quality time with her family or enjoying a bushwalk outdoors.