We work with great businesses to develop remarkable brands.
Remarkable brands are brands worth talking about.
They’re brands people pay a premium for.
They’re brands that attract and retain the best staff.
They’re brands where the customer’s desire to engage streamlines the sales process.
We are not a big team.
We chose to remain small and agile.
Staying small allows us to stay focused and on the same page. We value our ability to work on projects as a team. It also means we have a closer relationship with you.
You’re not going to talk to one of us at the start of a project and then never hear from them again. Our clients always have direct access to us as trusted advisors across the whole design and branding process.
Dan Rowell — Founder & Brand Strategist
Dan started DSR Branding in 2015 so that he could focus on his true passion; working closely with company founders to focus and articulate their business vision and build remarkable brands.
With over a decade of experience in the advertising and marketing industry, Dan has worked across household brands including national retailers, Australia’s biggest universities, fashion labels, and beloved sporting teams.
You can stay up to date with Dan’s thinking by subscribing to his monthly newsletter where he writes articles on Business Strategy, Branding and marketing written specifically for founders and change-makers of growing businesses.
When Dan’s not transforming brands you’ll find him with his wife Dee, drinking coffee (Brill of course), or playing golf.
Oriane Rigard-Cerison — Designer
Oriane is a multidisciplinary French designer who has extensive experience in the industry.
With a Bachelor degree in Communications and a previous role as the Marketing Design Lead for an Australian leading ecommerce platform, Oriane has a clear understanding of business needs and business strategies.
Experimenting with different media through her career, Oriane’s skill set expands to branding, advertising, video filming and editing, web and editorial design, illustration and more. She now has a specific interest in bringing brands to life.
When she’s not working she’s either sipping wine, eating a delicious meal with friends, drawing lettering art, watching a jazz gig, doing some yoga or swing dancing. She will also tell you where to find the best cheese or best croissant in town (she’s French after all!).
Reuben Mergard — Lead Designer
Reuben is an award winning cross disciplinary designer. He enjoys working with his hands wherever he can.
For a designer, the computer is a powerful tool, but it’s not the only one. By changing up the tools, Reuben explores different angles in which to tackle design problems.
This almost always means sketching, planning and writing with pen on paper before, but also includes cutting, folding, carving, moulding, building and creating things in a workshop.
Outside of work, you’ll find him out in the wilderness exploring Brisbane’s forests, camping, hiking and reading, all the while looking for fresh perspectives to bring back to the team.
Rebrands and Brand Refresh Projects.
When your brand image looks tired, outdated or inconsistent, it reduces the perceived value of your product or service.
We work with established businesses to rearticulate their brand vision, define their Value Proposition, and develop an authentic brand positioning. Following this, we create a suite of new brand identity assets and marketing touchpoints to help position them as a market leader in their industry.
We don’t do everything.
We don’t do cookie-cutter solutions, but we do follow a proven process.
We prescribe solutions only after building a sound understanding of your vision and goals. Sometimes, the solution is a full rebrand. Other times, it could be a brand refresh or revitalisation.
- Brand Discovery Workshops
- Brand Strategy & Positioning
- Brand Storytelling
- Brand Architecture
- Brand Naming and Trademarking
- Marketing Strategy
- Content Strategy
- Digital Strategy
- Employer Branding
- Value Proposition Design
- Art Direction
- Brand Identity Design
- Brand Identity Redesign
- Brand Identity Systems
- Brand Identity Guidelines
- Motion Branding
- Presentation Design
- Logo Design
- Logo Refresh
- Physical Artefacts
- Websites & Landing Pages
- Campaign Collateral
- Print Collateral