We love working with passionate people to build extraordinary brands.
DSR Branding exist to inspire people to love what their work represents.
We are not a big team.
Our strength is in our innovation and enthusiasm in seeking out fresh solutions to problems. The four people here are the ones you’ll be working directly with. Direct access to Brand Strategists and Designers ensures efficiencies and direct knowledge transfer.
Dan Rowell — Director & Brand Strategist
Dan started DSR Branding in 2015 so that he could focus on his true passion, working closely with company founders to clearly articulate their business vision and then translate that into a brand that makes a big impact on their industry.
With over a decade of experience in the advertising and marketing industry, Dan has worked across household brands including national retailers, iconic restaurants, fashion labels, and beloved sporting teams.
Dan is obsessed with effect that extraordinary branding can have on a business. Good branding can be the difference between success or failure, because while quality of output is necessary it isn’t always necessarily enough. It can help business owners rearticulate the reason they first started their business. It can re-energise and revitalise businesses so that their staff and customers become willing brand advocates. It all starts with loving your work. Finding the human truth that drives the core of a workplace and communicating it well remains singularly rewarding and successful.
You can stay up to date with Dan’s thinking by subscribing to his monthly newsletter where he writes articles on Business Strategy, Branding and marketing written specifically for founders and key decision makers of growing businesses.
When Dan’s not transforming brands you’ll find him with his wife Dee, discovering new cafes around Newstead, doing CrossFit or playing golf. Originally from New Zealand, but don’t hold that against him, Dan is a sports nut and always keen to discuss rugby, cricket and basketball.
Reuben Mergard — Designer
Reuben is an award winning cross disciplinary designer. He enjoys working with his hands wherever he can.
As a designer, the computer is a powerful tool. But it’s not the only one. By changing up the tools, Reuben explores different angles in which to tackle design problems.
This almost always means sketching, planning and writing with pen on paper before, but also includes cutting, folding, carving, moulding, building and creating things in a workshop.
Outside of work, you’ll find him out in the wilderness exploring Brisbane’s forests, camping, hiking and reading, all the while looking for fresh perspectives to bring back to the team.
Sai Karlen — Designer
Sai is an experienced designer specialising in motion graphics, interactive and digital design.
Receiving the Griffith Award for Academic Excellence, Sai has gone on to work on some of Brisbane’s largest festivals and events.
Having developed his background in design through startups and different agency roles in wayfinding, ingenious design, interaction design and music.
Over the course of his career Sai has developed a strong background in motion design and emerging technologies in the music and arts scenes.
In his spare time Sai is working on creating video projections for the Institute of Modern Art Bell Tower program at the Judith Wright Centre of Contemporary Arts and undertaking curatorial projects Blaklash Collective and Aboriginal Art Co.
Sai is passionate about music, art and coffee. When he’s not designing or creating, he can be found sipping nice drinks in Jazz bars, exploring new art galleries or trying new coffee with his mates over at The Monday.
And he has a boss as instagram account his posts his ongoing experimental projects: @s_n_k_
Oriane Rigard-Cerison — Designer
Oriane is a multidisciplinary French designer who has extensive experience in the industry.
With a Bachelor degree in Communications and Marketing and a previous role as the Marketing Design Lead for an Australian leading ecommerce platform, Oriane has a clear understanding of business needs and business strategies. With a background in Communications and Marketing, Oriane has a clear understanding of business needs and business strategies. She worked as the Marketing Design Lead for an Australian leading ecommerce platform.
She has developed her design expertise working for agencies but also for in-house roles and for her own regular clients. She has worked with a broad clientele such as music school, construction company, doctors, tech companies and musicians.
Experimenting with different media through her career, Oriane’s skill set expands to branding, advertising, video filming and editing, web and editorial design, illustration and more. She now has a specific interest in bringing brands to life, thinking of the best.
When she’s not working she’s either sipping wine eating a delicious meal with friends, drawing lettering art, watching a jazz gig, doing some yoga or swing dancing. She will also tell you where to find the best cheese or best croissant in town (she’s French after all!).
We want to build the best brands for Australia.
We are obsessed with the effect that extraordinary branding can have on a business. Good brand work helps founders rearticulate their reasons for creating their business. With revised focus, staff are often re-energised and ideal customers become eager brand advocates.
Branding is not always about radically changing your look. Everything we create is built on understanding your business.
We don’t do everything.
To maintain our focus on building the best possible brands, we limit what services we offer. We work with specialists for services outside our scope of expertise.
More specifically, we offer
the following services:
- Brand Strategy & Positioning
- Brand Naming and Trademarking
- Brand Storytelling
- Brand Architecture
- Marketing Strategy
- Content Strategy
- Digital Strategy
- Employer Branding
- Unique Value Proposition
- Brand Identity
- Brand Guidelines
- Brand Motion Design
- Logo Design
- Logo Refresh
- Websites & Landing Pages
- Campaign Collateral
- Print Collateral