We love working with great businesses to build remarkable brands.

From our studio in Brisbane, Australia, we work with businesses around the world. We find and define what makes their business valuable, and bring that value to life through authentic stories and beautifully crafted design.

Our team believes that once you’ve built a great business, you’ve got the foundation to build a remarkable brand. The people we work with share our values. They build long-term relationships and believe in consistent and incremental improvement. They prioritise quality over quantity, and trust their customers as well as themselves.

We care deeply about the work we create, the stories we share and the company we keep.

We believe how you do anything, is how you do everything.

And if you’re going to do anything, make it bloody remarkable.

Meet Our Team

A lean, keen, highly capable team
of brand and creative strategists.

Dan Rowell

Dan RowellFounder & Brand Strategist

View Profile →
Reuben Mergard

Reuben MergardLead Designer

View Profile →
Cait Dorombozo

Cait DorombozoDesigner

View Profile →
Andy Doan

Andy DoanDesigner

View Profile →
Dan Rowell

Dan RowellFounder & Brand Strategist

Dan is the founder, Brand Strategist and eponym of DSR Branding (Daniel Stephen Rowell). Trust us, he’s much more creative at naming clients' businesses than his own.

Across a five-year slog in a full-service boutique creative agency, Dan worked on household brands like The Coffee Club, Brisbane Heat, Betta Home Living (Electrical) and Seqwater. After seeing how a full-service agency offered branding as one of a multitude of services, Dan decided it was time to build his own legacy by focusing on his passion for branding.

On the back of this he developed one of Australia’s premier boutique branding firms, specifically by combining high-level brand strategy with award-winning graphic design.

Six years later, Dan has worked directly with over 100 founders to define or redefine their brand and help bring their vision to life, plus dozens of SMEs on branding, marketing and design.

When Dan’s not transforming brands you’ll find him with his wife Dee and daughter Bella, exercising or playing golf. Originally from New Zealand, but don’t hold that against him, Dan is a sports nut and always keen to discuss rugby, cricket & basketball.

You can stay up to date with Dan’s thinking through his blogs or podcasts.

Reuben Mergard

Reuben MergardLead Designer

Reuben is an award-winning cross disciplinary designer. He enjoys working with his hands wherever he can.

For a designer, the computer is a powerful tool, but it’s not the only one. By changing up the tools, Reuben explores different angles in which to tackle design problems.

This almost always means sketching, planning and writing with pen on paper before, but also includes cutting, folding, carving, moulding, building and creating things in a workshop.

Outside of work, you’ll find him out in the wilderness exploring Brisbane’s forests, camping, hiking and reading, all the while looking for fresh perspectives to bring back to the team.

Cait Dorombozo

Cait DorombozoDesigner

Cait is a dedicated creative with a hunger to absorb and practice good design.

Her time studying at leading design college, Shillington, shaped a strong design process in striking a balance between discipline and play.

After 14 years in the hospitality industry, Cait has traded in her apron for Adobe. Driven by finding the story behind a person’s motivation, Cait loves to breathe life into a brand and developing interesting ways to share their story.

Outside of work you can find her out and about with her two retired greyhounds, illustrating, and exploring new creative mediums.

Andy Doan

Andy DoanDesigner

Andy is a dedicated designer, focused on honing his craft in graphic design and branding.

Andy’s journey with DSR Branding began in 2017 as an intern, whilst completing his Bachelor’s Degree in Marketing from QUT. Five years on, Andy came onboard as a full-time designer, post-graduation from Shillington Design College.

Combining a unique skillset with experience in Marketing, Business and Design, Andy is fascinated by the way brands communicate their story.

When he’s not designing, you’ll find him on the hockey field, exploring the great outdoors or brewing coffee.

Awards & Recognition

2022

Brill

Logo Design: LogoLounge Book 13 Edition
LogoLounge
Winner

2022

Ensight

Logo Design: LogoLounge Book 13 Edition
LogoLounge
Winner

2022

Padmore

Logo Design: LogoLounge Book 13 Edition
Logo Lounge
Winner

2022

Pomona Distilling Co.

Logo Design: LogoLounge Book 13 Edition
LogoLounge
Winner

2021

Brill

Brand Identity Suite
BADC Awards
Gold

2021

Brill

Brand Identity: Logo Design
BADC Awards
Silver

2021

Brill

Product Packaging: Range of Products
BADC Awards
Silver

2021

Brill

Product Packaging: Single Product
BADC Awards
Silver

2021

Brill

Product Packaging: Single Product
BADC Awards
Silver

2021

Brill

Best Use of Packaging
Transform Awards
Gold

2021

Brill

Best Visual Identity from the Food and Beverage Sector
Transform Awards
Silver

2021

Ensight

Brand Identity: Logo Design
BADC Awards
Gold

2021

Ensight

Brand Identity Suite
BADC Awards
Silver

2021

Enspara

Brand Identity Suite
BADC Awards
Finalist

2021

Enspara

Brand Identity: Brand Poster
BADC Awards
Finalist

2021

Pomona Distilling Co.

Best Use of Visual Property
Transform Awards
Gold

2021

Pomona Distilling Co.

Best Place or Nation Brand
Transform Awards
Silver

2021

Pomona Distilling Co.

Product Packaging: Single Product
BADC Awards
Finalist

2021

Barren Energy

Best Visual Identity from the Energy and Utilities Sector
Transform Awards
Gold

2021

Barren Energy

Best Naming Strategy
Transform Awards
Silver

2021

Barren Energy

Best Use of Copy Style or Tone of Voice
Transform Awards
Bronze

2020

Brill

Communication Packaging
Good Design Awards
Winner

2020

Brill

Brand Expression
AGDA Awards
Merit

2020

Brill

Branding: Small Business
AGDA Awards
Finalist

2020

Brill

Packaging: Food & Beverage
AGDA Awards
Finalist

2020

Brill

Small Brand Identity
Best Design Awards
Finalist

2020

Brill

Packaging / Boutique
Best Design Awards
Finalist

2020

Ensight

Corporate Identity: Logos & Trademarks
AGDA Awards
Merit

2020

Ensight

Branding: Small Business
AGDA Awards
Merit

2020

Ensight

Small Brand Identity
Best Design Awards
Finalist

2020

Enspara

Branding: Small Business
AGDA Awards
Finalist

2020

Enspara

Print: Posters
AGDA Awards
Finalist

2020

Enspara

Small Brand Identity
Best Design Awards
Finalist

2020

Barren Energy

Writing for Design
AGDA Awards
Merit

2020

Barren Energy

Branding: Small Business
AGDA Awards
Finalist

2020

Pomona Distilling Co.

Branding: Small Business
AGDA Awards
Finalist

2019

Babel Creative

Typography for Design
AGDA Awards
Merit

2019

Babel Creative

Branding: Small Business
AGDA Awards
Finalist

2019

Babel Creative

Corporate Identity: Logos & Trademarks
AGDA Awards
Finalist

2019

Babel Creative

Brand Expression
AGDA Awards
Finalist

2019

Babel Creative

Websites
AGDA Awards
Finalist

2019

Babel Creative

Miscellaneous
AGDA Awards
Finalist

2019

Babel Creative

Brand Identity Suite
BADC Awards
Silver

2019

Babel Creative

Brand Identity: Logo Design
BADC Awards
Silver

2019

Babel Creative

Branding: Small Business
BADC Awards
Bronze

2019

Babel Creative

Small Brand Identity
Best Design Awards
Finalist

2019

Cubo Constructions

Corporate Identity: Logos & Trademarks
AGDA Awards
Finalist

2019

Cubo Constructions

Typography for Design
AGDA Awards
Finalist

2019

Cubo Constructions

Brand Identity: Logo Design
BADC Awards
Silver

2018

Snacks for Life

Brand Identity: Single Element
BADC Awards
Gold

2018

Snacks for Life

Brand Identity: Logo Design
BADC Awards
Silver

2018

DSR Christmas Wine Gifts

Self Promotion: Direct Mail
BADC Awards
Finalist
What We Do →