Pomona Distilling Co.

Distilling the essence of Pomona’s local community.

Summary

Sector

Retail, Food & Beverage

Services

Brand Identity

Brand Positioning

Brand Strategy

Logo Design

Packaging Design

Key Results

“Must Do” location on The Weekend Edition and The Urban List.

4.5 Stars from over 650 online reviews.

Background

Pomona Distilling Co., nestled in the heart of Pomona, Noosa Hinterland, epitomises the essence of local craft and tradition. Owned by the Yates family, who have deep roots in the community, the distillery was born out of a desire to share the spirit of Pomona through meticulously crafted gin. Located in a century-old bakery, their vision was to create a space that not only produced artisanal spirits but also served as a communal hub for weddings, events, and daily visitors.

Challenge

The primary challenge was to forge a brand identity that resonated with both the rich heritage of the town and the innovative spirit of the distillery. It was essential for the brand to be embraced by locals while attracting visitors from across Queensland and beyond. The goal was to develop a distinctive place brand that stood out as a craft distillery and as a compelling destination.

Solution

We delved into Pomona's history, its natural beauty, and the Yates family's farm to draw inspiration for the rebranding. The resulting brand identity perfectly balanced Pomona's bountiful essence with the meticulous craft of gin distillation. The logo, featuring a berry and leaf motif emerging from Mt Cooroora, symbolises growth and the natural abundance of the region. The wordmark, with the berry of the ‘A’ breaking boundaries, represents an overflowing garden of possibilities. Vintage-inspired stamps, badges, and factory graphics further rooted the brand in tradition while maintaining the contemporary feel for a modern distillery. The signature bottle design, emphasising botanical intricacies and incorporating local flora, solidified Pomona Distilling Co.'s unique position in the market.

Results

The rebranding of Pomona Distilling Co. elevated it to a Sunshine Coast highlight, earning "Must Do" accolades from The Weekend Edition and The Urban List, and a stellar 4.5-star rating from over 650 Google reviews. This transformation made it a Queensland essential, attracting nearly 50,000 visitors and featuring in top resorts and retail outlets across Queensland. Beyond boosting local tourism, this success story redefined Pomona Distilling Co. as a place of quality, tradition, and innovation. The rebrand not only rejuvenated the town but firmly positioned the distillery at the forefront of the craft spirits scene, reflecting the true essence of Pomona.

We’ve lived in Pomona for over 30 Years. The Distilling Co is a destination, and it was really important that whatever we launched honoured the community. The DSR team worked with us to develop the brand which has had an incredible amount of positive feedback from the locals.

DSR helped us develop unexpected ideas and good strategies. And not only did they help bring our vision to life, they gave us the tools to elevate the brand even further.