Logo Design

Distilling your brand's core into a memorable, versatile visual symbol.

Client’s that we’ve positioned for
success with Logo Design.

Logo Design case studies


Branding more than a traditional builder.

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The evolution of an Australian retail icon.

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An brand that does good and seeks truth with no bullsh*t.

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Marin Wealth

Highlighting the value of partnership in financial freedom.

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nodo® Donuts

Capturing the essence of a beloved cafe through its coffee.

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Blending bravery and curiosity to solve the most salient social issues.

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What is Logo Design?

Logo design is the art of distilling a brand's essence into a single emblematic visual that speaks directly to the heart of its audience. It's far more than a pretty picture; it's often the most important piece of the brand identity puzzle. It's the first visual cue that engages your audience and the anchor point on which all other branding elements hinge. A remarkable logo is unforgettable, mirroring the ethos and character of your brand while maintaining flexibility across all formats.


Keeping your logo design simple is key. It will make sure it stands out, is easily recognizable and easily adaptable across various platforms. A simple logo will maintain its integrity and impact from a tiny app icon to a large roadside billboard.


Aiming for a timeless logo means picking designs that are as fresh and relevant tomorrow as they are today. This involves avoiding trendy fonts or graphics that might feel outdated in a few years, focusing instead on classic elements that will stand the test of time.


You want to craft a logo that lingers in the mind long after the first glance. A memorable logo creates a sticky presence, enhancing brand recall and fostering a strong connection with your audience over time. Using symbols, shapes or iconography that is unique to your business’ story will set you apart from competitors.


A versatile logo performs with consistency and clarity across diverse media, maintaining its strength and message whether it’s in black and white, full colour, embossed, or on digital screens.


Your logo should be a mirror reflecting your brand’s core identity, resonating with your target demographic, and speaking directly to their values and needs. This means choosing fonts, colours and symbols that represent the feeling of your audience’s aspirations and communicate your brand’s identity effectively.


DSR Branding demonstrated a deep understanding of our brief and delivered an exceptional brand identity that exceeded our expectations.

Nick Williams

Co-Founder & Managing Director, Vitrinite
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Working with DSR Branding has been an incredible journey from the very beginning. In just six months, they took our concept and launched our brand to a group of South African cactus farmers, delivering exceptional results.

Tony Dean

Director, Barren Energy
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That branding has really coalesced as a unifying force in the business… The power of brand is something I’ve underestimated, until now.

Francis Barram

Director, Ensight
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“There’s so much more at play than a surface level design studio…”

Ray Duncan

General Manager, NetEngine
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The world loves an Underdog story, so do we.
Let’s work together and create our own.

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