Transforming Underdogs into Top Dogs.

We help businesses who are tired of being overlooked and underestimated.

The Underdogs.

We uncover what makes them truly unique and bring it to life through strategy and remarkable design.

So, what’s an Underdog?

Catfish

Businesses that are all style and no substance.

“All show, no go’’

They promise what
they cannot deliver, leading people to resent them.

Top Dog

Businesses who have great style and the substance to back it up.

These are the leaders in their industry (think Apple, Nike, Microsoft).

Flounder

Businesses that have no style and no substance. Businesses in dangerous territory.

They won’t be around long enough to be remembered.

Underdog

Businesses who have lots of substance, but their style holds them back.

They’re diamonds in the rough.

And they’re our ideal clients.

We believe it's best to sit on this side of the line.

It allows you to still under promise and over deliver.
The line of authenticity

DSR Branding’s Style & Substance Matrix

Catfish

Businesses that are all style and no substance.

“All show, no go’’

They promise what
they cannot deliver, leading people to resent them.

Top Dog

Businesses who have great style and the substance to back it up.

These are the leaders in their industry (think Apple, Nike, Microsoft).

Flounder

Businesses that have no style and no substance. Businesses in dangerous territory.

They won’t be around long enough to be remembered.

Underdog

Businesses who have lots of substance, but their style holds them back.

They’re diamonds in the rough.

And they’re our ideal clients.

Line of authenticity We believe it's best to sit on this side of the line.

It allows you to still under promise and over deliver.

Underdogs have the most to gain from investing in brand strategy and design.

We work in close collaboration with your team to understand and articulate your unique value.

You're an
Underdog when
  • You rely heavily on referrals.
  • You get a lot of repeat business.
  • You retain good staff for decades.
  • You have a great reputation within your industry.
But...
  • — You struggle to attract new staff.
  • — You lose tenders to inferior competitors with “Glossier” Marketing.
  • — You attract the wrong type of enquiries.
  • — People have to get to know you to buy from you.

With our 5D Process for Remarkable Branding, we transform Underdogs into Top Dogs.

1.

Discover

What makes your
business unique

Customer Interviews
Staff Surveys
Brand Audit

2.

Define

The challenge
and opportunity

Brand Workshops

3.

Develop

Your Brand and
Marketing Strategy

Brand Strategy
Marketing Strategy
Brand Positioning
Brand Naming

4.

Design

How you look

Brand Identity Design
Logo Refresh
Brand Style Guides & Standards Manuals
Creative Development
Website Design

5.

Deploy

The key touchpoints that will have the biggest impact

Sales & Marketing Material Design
Capability Statements
Website Development
Graphic Design
Copywriting
Campaign Launch

The world loves an Underdog story.

So do we.

Let’s work together to create our own.

Contact Us →