Brand Identity

The art of encapsulating your business's professional persona.

Client’s that we’ve positioned for
success with Brand Identity.

Brand Identity case studies


Branding more than a traditional builder.

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The evolution of an Australian retail icon.

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An brand that does good and seeks truth with no bullsh*t.

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Marin Wealth

Highlighting the value of partnership in financial freedom.

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nodo® Donuts

Capturing the essence of a beloved cafe through its coffee.

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Blending bravery and curiosity to solve the most salient social issues.

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What is a Brand Identity?

Brand identity is like your business's personality, outfit, and handshake all rolled into one. It's what makes your business uniquely itself—its logo, colours, typography, and the vibe it gives off. Why is it so crucial? Well, it's often the first component of branding that your audience sees and likely the last thing they remember. A strong brand identity not only makes your business instantly recognisable but also builds trust, establishes authority, and differentiates you from the competition. It's not just about looking good; it's about resonating with your audience on a personal level and creating a lasting impression.

Logo Design

Think of your logo as the face of your brand. Given its role as the forefront of your brand’s visual identity, a logo must connect deeply with its intended audience. A great logo is memorable, reflects your brand’s value and personality, and is versatile enough to work across various mediums.

Colour Palette

Colours aren’t just pretty; they evoke emotions and convey messages. Your brand’s colour palette should align with what you want your brand to communicate and how you want your audience to feel when they interact with your brand.


Typography is like the tone of voice in a conversation. It can be friendly, authoritative, or quirky. Choosing the right fonts for your brand helps ensure your written messages are conveyed with the intended character and clarity.

Brand Voice

Your brand voice is how you communicate with your audience through words. Guided by a thoughtful brand strategy, a brand’s tone of voice, whether it’s witty, professional, or laid-back, helps build a stronger connection with your audience by reflecting your brand’s personality and values.


Photography is more than just images; it’s the visual storytelling element of your brand. Good photography can transport your audience into your brand’s world, showcasing your products, services, and the lifestyle associated with your brand. It sets the tone, evokes emotions, and makes your brand relatable.

Graphic Elements

Graphic elements are the unique touches that give your brand its flair—icons, patterns, and shapes that complement your logo and colour palette. These elements are crucial in making your brand instantly recognisable, adding depth to your visual identity, and ensuring your brand stands out even in the smallest details.

Layout and Composition

The way you organise and present visual elements in your design, from your website to your brochures, speaks volumes about your brand. Layout and composition bring order to the visual aspects of your brand identity, guiding the viewer’s eye and ensuring the information is accessible and engaging.


DSR Branding demonstrated a deep understanding of our brief and delivered an exceptional brand identity that exceeded our expectations.

Nick Williams

Co-Founder & Managing Director, Vitrinite
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Working with DSR Branding has been an incredible journey from the very beginning. In just six months, they took our concept and launched our brand to a group of South African cactus farmers, delivering exceptional results.

Tony Dean

Director, Barren Energy
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That branding has really coalesced as a unifying force in the business… The power of brand is something I’ve underestimated, until now.

Francis Barram

Director, Ensight
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“There’s so much more at play than a surface level design studio…”

Ray Duncan

General Manager, NetEngine
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The world loves an Underdog story, so do we.
Let’s work together and create our own.

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