Polar LNG

Working directly with Joel Riddle from Washington, D.C., we developed the complete brand and website to anchor the launch.
The strategy centred Polar LNG on its defining advantage: the ability to operate where others can’t. That idea became the brand’s guiding line — Breaking through to energy’s new frontier — capturing both the literal act of cutting through Arctic ice and the bigger ambition of unlocking a resource the world had written off as too hard to reach.

The brandmark is shaped like the hull of an icebreaker, cutting forward and splitting everything in its path. A sharp diamond slices through the centre to form the North Star, the navigator’s mark, guiding LNG carriers safely through Alaska’s frozen waters. It's an icon that works as hard at the scale of a building façade as it does on a ship’s hull or a worker’s uniform.

The colour palette draws straight from the territory. The Alaskan Navy blue grounds the brand in the deep, serious tones of Arctic water and night sky, while Cornflower Blue, a nod to Alaska’s state flower, adds a distinctly local signature and a note of optimism. A bold, condensed, all-caps wordmark gives the system the industrial authority the sector demands: fast, forward-leaning, and built to command attention.