Ensight

A new angle on energy management.

Summary

Sector

Energy, Mining & Resources

Services

Brand Identity

Brand Positioning

Brand Strategy

Logo Design

Key Results

4,900% return on new multi-year contract

Background

Founded with the mission to revolutionise energy management, Ensight partners with major industries to reduce carbon emissions, save costs, and boost profits. With ambitious goals, including saving a gigatonne of greenhouse emissions by 2035, Ensight needed a brand that reflected their innovative approach and global vision.

Challenge

The challenge was creating a brand that not only inspired Ensight's team but also attracted the world's largest energy consumers. Ensight required a brand identity that communicated their unique perspective on energy management and their capability to profoundly impact the environmental and financial health of businesses.

Solution

We centred Ensight's rebrand around the concept of "Seeing Energy Differently." This philosophy was visually encapsulated by rotating the 'G' in their logo, creating an arrow symbolising the shift in perspective Ensight offers. Grand, awe-inspiring landscapes were photographed and presented upside down in brand materials, reinforcing the idea of looking at energy from a new angle. The brand rollout utilised a monochrome palette, minimalist design principles, and a singular sans serif typeface to ensure the powerful imagery and intelligent wordmark remained the focus.

Results

The rebranding of Ensight has led to substantial business achievements, including securing a multi-year contract that provided a return of 4,900%. The refreshed brand has energised Ensight's team and attracted attention from major global energy users, positioning the company as a leader in innovative energy solutions. The "See Energy Differently" philosophy is now a cornerstone of their identity, resonating with clients and stakeholders and underscoring Ensight's commitment to changing the world for the better.

Thank you for the awesome work you’ve done.

That branding has really coalesced as a unifying force in the business. Our team have really gotten behind the new brand identity, it’s created serious momentum. The power of brand is something I’ve underestimated, until now.