As part of their rebrand, the team at Ensight had us develop two new distinct brands from within the original company. Enspara is a technology company specialising in energy and sustainability. Where Ensight have people see energy differently, Enspara develop software and hardware to help organisations use energy differently, and run their operations more efficiently. We were asked to develop a name and a brand identity that would attract the best developers in the world.
To attract and engage prospective employees for Enspara, we built a modular brand identity system that allows for a high level of agency and creative customisation. Enspara also have a growing list of software and hardware modules, each needing their own icon and name. By developing a foundational grid and initial examples, the Enspara team are able to expand and apply the identity to develop new product brands.