knowble
An brand that does good and seeks truth with no bullsh*t.
Summary
Sector
Technology & Media
Services
Brand Identity
Brand Naming
Brand Positioning
Brand Strategy
Logo Design
Website Design
Website Development
Key Results
Quadrupling of recruitment numbers since rebrand.
Significant decrease in recruitment expenses since rebrand.
Background
Since its inception in 2016, Sustainable ICT, founded by Leon O’Brien and Mandy Donaldson, has led the way in crafting sophisticated software and infrastructure solutions. Esteemed for partnering with giants like BHP and Microsoft Consulting, their service has always been about pioneering in the tech landscape. With ambitions to not just serve but innovate, their vision steered towards a product-led, service-backed model, aiming to address complex challenges head-on.
Challenge
The pivot to a product-centric approach necessitated a brand evolution for Sustainable ICT. As they ventured into developing niche software solutions—ranging from dust emission reporting to AI enhancements for IT departments—the need for a brand that mirrors this innovative leap became paramount. The creative challenge was to encapsulate the essence of their software's truth and integrity within their brand identity.
Solution
The revelation came from understanding the core of their software: unvarnished truth. This insight birthed 'knowble', a clever melding of 'no bullsh*t' and 'noble', capturing the brand's ethos of honesty and excellence. The identity, anchored by the 'Sharp Thinking' tagline and arrow iconography inspired by Robin Hood, symbolises precision and the noble pursuit of truth. The revamped colour palette of navy and electric blue elevates the brand, signifying trust, while custom illustrations infuse the brand with personality and approachability.
Results
The rebrand to knowble marked a significant milestone, mirroring the company's strategic shift with tangible success. The immediate impact was seen in the quadrupling of recruitment numbers and a notable decrease in recruitment expenses. This not only underscored the brand's appeal but also its effectiveness in attracting top-tier talent, signalling a promising trajectory for knowble's growth and market presence.
The world loves an Underdog story, so do we.
Let’s work together and create our own.