SafetyIQ
The best days at work are predictable.
Summary
Sector
Technology & Media
Services
Brand Identity
Brand Naming
Brand Positioning
Brand Strategy
Logo Design
Background
SafetyIQ emerged from the fusion of JESI.IO, an Australian lone and remote worker safety application, with Safety Indicators, an American safety management software. This merger created an innovative safety technology solution aimed at protecting employees in high-risk, solitary, or remote work environments. With a competitive edge from JESI's premium innovation and Safety Indicators' affordable focus, SafetyIQ stands out in a saturated market.
Challenge
The merger introduced the challenge of unifying diverse teams across Australia, Asia, and North America under a single brand that resonates in both Australian and US markets. The objective was to blend JESI’s promise of peace of mind with Safety Indicators' actionable data into an identity that’s friendly, reliable, and easy to use, maintaining their reputation for responsive service.
Solution
After thorough research and surveys, we recognized that in high-risk work environments, predictability is paramount; excitement is unwelcome. This insight led to the name SafetyIQ and the tagline "Predictability at Work," celebrating the essential, yet often understated role of safety software. The brand identity, inspired by Swiss Design principles, features a custom ‘Q’ logo resembling a clock face, symbolising predictability, and an arrow for vigilance. The colour palette is centred around safety yellow, ensuring visibility and attention.
Results
The new SafetyIQ brand, introduced at industry events in Australia and the US, received overwhelmingly positive feedback. This rebranding effectively united the global team and solidified the merged entity's market position. SafetyIQ now stands as a testament to the unexciting yet critical aspect of workplace safety, ensuring that every workday is predictably safe. Through this strategic rebrand, SafetyIQ has reinforced its commitment to making safety a seamless, everyday part of work life, as reliable as clockwork.
The world loves an Underdog story, so do we.
Let’s work together and create our own.