Background and Challenge
Third-generation builder and Director of Cubo Constructions, Guy Vedelago, had realised his business had outgrown its existing brand and website. Tired of communicating outdated messaging and afraid he was missing out on potential new projects, Guy asked us to enhance his business identity and improve its messaging.
We wanted to refresh the identity and create a more pragmatic solution that reflected what Cubo does; build big warehouses, manufacturing plants and industrial sites. Cubo does not simply build sheds. They build the best possible sheds, sheds that last longer and work better, consulting with their clients to make the best use of space. The brand positioning “Built for work” is a promise of what these spaces are.
"I love the new logo, I love the tagline - Built for work, it’s exactly what I’ve wanted since starting the business. I now rely on DSR Branding to help me develop and grow the Cubo brand moving forward."Guy Vedelago, Director - Cubo Constructions
ServicesBrand IdentityBrand StrategyDesignDigitalMarketing
Guy Vedelago, Director - Cubo Constructions
"Working with DSR Branding has given me a better appreciation of how important a strong first impression is. The team learnt about my business, what makes us different and translated our vision into a brand which best represents us. I love the new logo, I love the tagline - Built for work, it’s exactly what I’ve wanted since starting the business. I now rely on DSR Branding to help me develop and grow the Cubo brand moving forward."