Joel Brilliant approached Dan Rowell with the concept of a freeze-dried specialty coffee business. Dan, a self proclaimed coffee snob, was not inclined towards the idea — until he tasted it. At the end of 2019, they launched Brill.
Whilst Joel worked on production and development of the product, Dan and the DSR Branding team worked on brand positioning and strategy. This naturally led into packaging design. The quality of Brill is much higher than other freeze-dried coffees on market, so it was important that the presentation and finish was reflective of this. Using the principles of good flag design (Vexillology), we developed the graphics from simple geometry and bold colours. In the case of the single origins, we reimagined the designs of the flags from the regions the coffee was grown.
The professionalism and attention to detail in their work shows and it's been an absolute pleasure working with them.Joel Brilliant, Co-Founder of Brill
Life's too short for sh*t coffee
Credits and Links
— AMO Studio
Roman Mars’ TED talk on Vexillology (Flag Design):
— Why city flags may be the worst designed thing you’ve never noticed
- Brand Identity
- Brand Strategy
- New Brand Development
Joel Brilliant, Co-Founder of Brill
Working with Dan and the team at DSR Branding is excellent. The amount of positive feedback I receive each week on the branding and packaging of our product is astounding and I feel extremely proud to have my name on this product, knowing it's presented so elegantly and uniquely. I couldn't recommend these guys enough. The professionalism and attention to detail in their work shows and it's been an absolute pleasure working with them.