Background and Challenge
Ash Dighton, a copywriter and creative, wanted to build a new brand identity for his business. Wanting everything from a new logo to a website and marketing collateral, Ash asked us to build him a brand from scratch that distinguished what he did and why he did it.
The focus of Ash’s operation, what became Babel Creative, was to communicate meaning well and move words in ways that achieved that for his clients. The name Babel Creative came from biblical literature; the Tower of Babel being built by a united people with one common language and shared understanding.
By creating the four different letters and allowing them to move, the opportunity arises to form new meanings from the word, and give the team at Babel the tools to endlessly reimagine their identity.
The tagline: Moving Words, a play on what Ash does – not only moving words on a page, but developing content which generates a true feeling and response.
"DSR don’t just design, they create, and that difference is the separation between them and good but ultimately inferior competitors. Where nothing existed previously, they put together a brand that makes me proud and pleased every time I see it, and time has not diminished the joy of that daily experience."Ash Dighton, Director - Babel Creative
ServicesBrand IdentityBrand StrategyDesignDigital
Ash Dighton, Director - Babel Creative
"As with most fields of human endeavour about which we are ignorant, I had no idea how much depth and skill went into the creation of what appears to be a seamless and beautiful product on the surface.
DSR don’t just design, they create, and that difference is the separation between them and good but ultimately inferior competitors. Where nothing existed previously, they put together a brand that makes me proud and pleased every time I see it, and time has not diminished the joy of that daily experience. While I could wax lyrically about the quality of their output all day, I will say two things further and leave it at that. Firstly, they actually listen and take the time to understand their clients, which is rare and invaluable. Finally, they are good natured people who make the process easy, for which there is much to be said. Good people make good experiences, and they are the kind of people where I look forward to catching up separate to any actual business purpose.
I could not have positioned my brand and business to perform as it does without their help and unreservedly recommend them."