Project Info

Kula Health founder and Chiropractor, Dr. Laura Elliot, came to us with a vision for a holistic health destination that was more than a stereotypical “snap and crack” chiropractic.

The term “Kula” is Sanskrit for community and we wanted to give life to this through brand development.

Our challenge was to create a brand that embodies the meaning of “Kula”.

We developed a mark that incorporated 3 core elements (land/earth, sea, water, sky/sun).

The choice of green, natural colours avoided typical clinical approaches to chiropractors, creating a space that is welcoming and inspiring.