Background and Challenge
Kula Health founder and Chiropractor, Dr. Laura Elliot, came to us with a vision for a holistic health destination that was more than a stereotypical “snap and crack” chiropractic.
The term “Kula” is Sanskrit for community and we wanted to give life to this through brand development.
Our challenge was to create a brand that embodies the meaning of “Kula”.
We developed a mark that incorporated 3 core elements (land/earth, sea, water, sky/sun).
The choice of green, natural colours avoided typical clinical approaches to chiropractors, creating a space that is welcoming and inspiring.
"Our message has meaning and our branding is a great representation of who we are. This allows us to attract our ideal clients. We are always impressed with the speed of their delivery and open communication. We bloody loved working with these guys!"Dr. Laura Elliot, Founder & Chiropractor - Kula Health
ServicesBrand IdentityBrand StrategyDesignMarketing
Dr. Laura Elliot, Founder & Chiropractor - Kula Health
"Everyone knows that the information, service or product they have to share is super valuable when in the right hands. We know what we do has serious impact on people's lives and we are different from other wellness centres. Therefore we wanted to ensure that our message was delivered properly to all potential clients before they even meet us. Through a referral we met with Dan and his team at DSR branding who initially spent a great deal of time getting to know us and our business. From there we workshopped and mapped out our ideas so it became clear to all how our message was going to get across effectively. I am not only super happy with the work they have produced but very proud to share what we have created. Our message has meaning and our branding is a great representation of who we are. This allows us to attract our ideal clients. We are always impressed with the speed of their delivery and open communication. Looking forward to all the continued work we do with Dan and the team. We bloody loved working with these guys!"