QMC Logistics

A cool rebrand that drives trust and delivers confidence.

Summary

Sector

Manufacturing & Industrial

Services

Brand Identity
Brand Naming
Brand Positioning
Brand Strategy
Logo Design
Website Design
Website Development

Key Results

$10M+ in new business securing following the launch

Background

QMC Logistics, initially known as Queensland Meat Carriers, is a premier national refrigerated transport company specialising in end-to-end supply chain management. Established as a trusted meat transport provider, QMC Logistics has developed a strong reputation for reliability and excellence in service delivery across Australia.

Challenge

Despite having a loyal customer base and surpassing service expectations, QMC Logistics faced challenges in connecting with key decision-makers within large corporations. The existing brand image and lack of polished marketing materials often led to missed opportunities, with the company being overlooked in favour of competitors with more sophisticated branding and online presence.

Solution

We embarked on a comprehensive rebranding strategy, starting with a name change to QMC Logistics, reflecting the common abbreviation used by customers and enhancing brand recognition. The creation of a new logo featuring a snowflake/compass icon symbolised the company's core services in refrigeration and their commitment to nationwide delivery. The brand positioning "Delivering Confidence" emerged from customer testimonials highlighting the trust and reliability experienced when using QMC's services. This new brand narrative was encapsulated in all marketing materials, aiming to resonate with both existing loyalists and crucial high-level decision-makers.

Results

The strategic rebranding initiative propelled QMC Logistics into a new era of growth, securing over $10M in new business following the launch of the refreshed brand and targeted sales and marketing efforts. The updated brand identity not only maintained the trust of existing clients but also effectively communicated the company's value proposition to a broader audience, including key corporate decision-makers. The rebranding by DSR Branding successfully positioned QMC Logistics as a leading logistics company, demonstrating the power of a cohesive brand strategy in unlocking new business opportunities and fostering expansion.

Rebranding, redefining and repositioning our long established business was a daunting task. Our culture and our reputation in the marketplace are on display every day, and have been forged over many years. Change can cause much uncertainty and trepidation to employees and customers.

Dan Rowell has so easily captured the unique attributes of our business, and has developed not only a strong and impressive customer facing product, but has also provided us with a suite of goods which support our day to day activities.

DSR’s engagement with my staff, customers and suppliers has been of the highest standard and their willingness to truly understand the underlying DNA of our business has provided us with a brand and brand strategy which propels us to the next level.

From developing marketing tools through to supporting our communications strategies, DSR Branding has become an integral partner of QMC Logistics.

Scott Davidson

Managing Director

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