MC Logistics are a national refrigerated transport company offering end-to-end supply chain management. With a reputation as one of the most-trusted meat transport companies, the formerly known Queensland Meat Carriers entrusted DSR Branding to conduct an entire brand refresh.
The challenge was to create a brand that retains trust while best representing a leading logistics company.
We changed the name from Queensland Meat Carriers to QMC Logistics, after extensive interviews revealed people already called them “QMC”.
The “snowflake/compass” icon represents refrigeration and their willingness to deliver anywhere across Australia.
The new brand positioning, “Delivering Confidence”, was born out of the feeling their customers have when booking freight with QMC. “When I book QMC, I know it will be delivered on-time.