Background and Challenge
QMC Logistics are a national refrigerated transport company offering end-to-end supply chain management. With a reputation as one of the most-trusted meat transport companies, the formerly known Queensland Meat Carriers entrusted DSR Branding to conduct an entire brand refresh.
The challenge was to create a brand that retains trust while best representing a leading logistics company.
We changed the name from Queensland Meat Carriers to QMC Logistics, after extensive interviews revealed people already called them “QMC”.
The “snowflake/compass” icon represents refrigeration and their willingness to deliver anywhere across Australia.
The new brand positioning, “Delivering Confidence”, was born out of the feeling their customers have when booking freight with QMC. “When I book QMC, I know it will be delivered on-time.”
"DSR’s engagement with my staff, customers and suppliers has been of the highest standard and his willingness to truly understand the underlying DNA of our business has provided us with a brand and brand strategy which propels us to the next level."Scott Davidson, Managing Director - QMC Logistics
ServicesBrand IdentityBrand StrategyDesignDigitalMarketing
Scott Davidson, Managing Director - QMC Logistics
"Rebranding, redefining and repositioning our long established business was a daunting task. Our culture and our reputation in the market place are on display every day, and have been forged over many years. Change can cause much uncertainty and trepidation to employees and customers.
Dan Rowell has so easily captured the unique attributes of our business, and has developed not only a strong and impressive customer facing product, but has also provided us with a suite of goods which support our day to day activities.
DSR’s engagement with my staff, customers and suppliers has been of the highest standard and his willingness to truly understand the underlying DNA of our business has provided us with a brand and brand strategy which propels us to the next level. From developing marketing tools through to supporting our communications strategies, DSR Branding have become an integral partner of QMC Logistics."