Lugarno Partners

Bespoke investment management that is tailored for success.

Summary

Sector

Finance & Professional Services

Services

Brand Identity
Brand Strategy
Logo Design
Website Design
Website Development

Background

Lugarno Partners, rooted in the philosophy of uncompromised alignment with client interests, stands as a beacon in the investment management industry. Their foundation is built on trust, security, and a shared vision for success, essential qualities for clients navigating the complexities of high-end investments.

Challenge

The primary challenge was to craft a brand identity that resonated with the sophistication and security desired by their high-end clientele. Lugarno Partners needed to project an aura of established trust and excellence in a market where client comfort and security are paramount.

Solution

We developed a brand identity that encapsulated the essence of strength and reliability. The logo, incorporating four squares, pays homage to the Swiss town of Lugano, reflecting the founder's heritage and Lugarno's commitment to stability and precision. The design strategy focused on elegance and restraint, with high-quality materials like leather Moleskines, letterpress Christmas cards, and premium umbrellas used in client touchpoints, ensuring every aspect of the brand communicated discernment and quality.

Results

The rebranding of Lugarno Partners has significantly elevated their position in the investment management sector, attracting a discerning clientele and fostering trust through a meticulously crafted brand experience. The strategic brand identity has not only reinforced their commitment to aligned interests and security but has also translated into tangible business growth, with increased client acquisition, revenue, and market share. Lugarno Partners now stands as a symbol of bespoke investment management, distinguished by its dedication to client success and the highest standards of service.

Before working with DSR Branding, the primary obstacle we faced was the cost. Since the return on branding can be intangible, it was challenging to make the investment decision without knowing the potential outcomes. However, after engaging with DSR Branding to develop our brand in 2016 as their foundation client, we discovered the true value of their expertise.

Through our collaboration, we gained a deeper understanding of our business and what drives us. The logo they created serves as a constant reminder of why we started our company, and its significance has only grown over time. In 2020, we re-engaged DSR Branding to refresh our brand image and website, reflecting our growth and niche positioning. They have provided ongoing design support since 2016, and we’ve referred numerous clients to them.

What we appreciated most about working with DSR Branding was the personal touch. Dan was always available and easy to communicate with. Our logo began as just an image but has evolved into a powerful symbol that resonates in the minds of everyone we interact with. Having a brand we’re proud to showcase has helped reinforce our positive interactions and hard work.

Eight years on, our investment in DSR Branding’s services continues to compound daily, proving its value over time. We wholeheartedly recommend them to business associates, family, and friends, and have done so on many occasions.

Simon Harradence

Director

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