Project Info

Lugarno Partners was founded on the belief that investment management must be provided by a partner whose interests perfectly align with their clients’, without compromise. This attitude translates down to the simple yet highly effective communication DSR Branding co-develops with their long-standing clients.

With the brand identity of Lugarno Partners, we created a strong, established feel. In the market of high-end investment management clients must feel comfortable and secure.

The four squares in the branding are a nod to the Swiss town of ‘Lugano’, from which the founder’s home town in NSW took its name ‘Lugarno’.

Every touchpoint for Lugarno was carefully considered. We wanted to be reserved and discerning with all we created; the best umbrellas, leather moleskines and letterpressed Christmas cards.