To create a brand underpinned by integrity and longevity.
Services
Brand IdentityBrand StrategyDesignMarketingBackground and Challenge
Lugarno Partners was founded on the belief that investment management must be provided by a partner whose interests perfectly align with their clients’, without compromise. This attitude translates down to the simple yet highly effective communication DSR Branding co-develops with their long-standing clients.
Our Approach
With the brand identity of Lugarno Partners, we created a strong, established feel. In the market of high-end investment management clients must feel comfortable and secure.
The four squares in the branding are a nod to the Swiss town of ‘Lugano’, from which the founder’s home town in NSW took its name ‘Lugarno’.
Every touchpoint for Lugarno was carefully considered. We wanted to be reserved and discerning with all we created; the best umbrellas, leather moleskines and letterpressed Christmas cards.
Testimonial
"Without a brand we are proud to include at the front and centre of all our dealings, I don’t think our client interaction and hard work would be represented as strongly as they are. We are three years on now and I think the effort and investment in the DSR branding process compounds every day."Simon Harradence, Founder & Investment Manager - Lugarno Partners
Services
Brand IdentityBrand StrategyDesignMarketingCredits and Links
Client
— Lugarno Partners
Full Testimonial
Simon Harradence, Founder & Investment Manager - Lugarno Partners"After working with DSR Branding, what we got back was far greater than designing a logo; it was a clear understanding of what we are working for and why we do what we do. The logo is the full stop at the end of answering those questions.
The brand identity we have is a constant reinforcement to us and our clients of why we started this business and that positive reinforcement grows stronger as time goes on. Without a brand we are proud to include at the front and centre of all our dealings, I don’t think our client interaction and hard work would be represented as strongly as they are.
We are three years on now and I think the effort and investment in the DSR branding process compounds every day.What sets DSR Branding apart is their personal aspect. Dan and the team are accessible and easy to communicate with.
I have recommended DSR Branding to many close friends and family who have gone on to become long-term clients as well."