Queen Street Medical Centre approached us to refresh their brand identity as they made plans to move into a newly fit out space.
Their old identity and website were typical of many health practices, but failed to capture their focus, offering and history.
The new identity was developed in conjunction with their new space to complement the work of their interior designer. The website was completely rebuilt to reflect the updates to their strategy and to improve user experience. The initials of the custom built wordmark, QSMC form a cross in their brand mark and forms the basis of a number of patterns.