Queen Street Medical Centre, gearing up to move into a newly fit-out space, recognized the need for a refreshed brand identity that would mirror their commitment to providing top-tier healthcare services. With a history of serving the community, it was essential that their new brand reflect their new focus and offerings.
Challenge
The clinic's previous brand identity and website were typical for the health industry but fell short of encapsulating Queen Street Medical Centre's unique approach to healthcare, failing to communicate their comprehensive focus, offerings, and rich history effectively.
Solution
We crafted a new identity that seamlessly aligned with the clinic's interior design, thanks to close coordination with the interior design firm involved. The chosen deep green colour conveys a blend of professionalism and calmness, resonating with the clinic's ethos. A cross-shaped icon, reflecting the clinic's initials QSMC, symbolises a supportive, inclusive, and safe environment, doubling as a nod to the universally recognized medical cross. This icon, coupled with a contemporary, rounded, and friendly typeface, was rolled out across all brand materials, establishing a contemporary and welcoming brand presence.
Results
The comprehensive rebranding, coupled with a completely rebuilt website, has significantly enhanced Queen Street Medical Centre's market presence. The modern, coherent brand identity now accurately communicates their dedication to patient care, resulting in increased patient registrations, improved patient engagement, and a stronger connection with the community. By effectively translating Queen Street Medical Centre's values and history into a visual language, DSR Branding has helped position the clinic as a leading provider of healthcare services, ready to welcome patients into their new era.
DSR Branding developed a brand with much greater depth and helped bring our site into strategic alignment.
Damian Glover
Director
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