Queen Street Medical Centre approached us to refresh their brand identity as they made plans to move into a newly fit out space.
Their old identity and website were typical of many health practices, but failed to capture their focus, offering and history.
The new identity was developed in conjunction with their new space to complement the work of their interior designer. The website was completely rebuilt to reflect the updates to their strategy and to improve user experience. The initials of the custom built wordmark, QSMC form a cross in their brand mark and forms the basis of a number of patterns.
"DSR developed a brand with much greater depth and helped bring our site into strategic alignment."Damian Glover - Director, Queen Street Medical Centre
An identity refresh for a central practice.
Credits and Links
- Brand Identity
- Brand Refresh
- Brand Strategy
Damian Glover - Director, Queen Street Medical Centre
"At the end of 2019 we had decided on moving to a large, purpose-built practice. This presented the opportunity to refresh our brand and website. Our main goal was to raise our market offering and the value of our practice. DSR developed a brand with much greater depth and helped bring our site into strategic alignment. Overall the experience was valuable and I would recommend them for anyone who's looking to bring their brand inline with their business goals."