Caleb Dozzi, founder and director of dozzi financial planning, wanted to fundamentally change the way that financial advice is available to clients, by removing typical remuneration structures and building a new financial firm that actually caters to the needs of the individual. Our challenge was to create a brand that clearly articulates dozzi’s way of doing things differently and set them apart from the industry.
Articulating this difference started with the brand identity, the backwards ‘z’ a nod to doing things different, the dissecting line – operating above the line and the upwards arrow hidden between the ‘zz’ – always moving forward.
The brand positioning, “Care to be different”, is as much a call to arms for Caleb’s team as it is their tagline.
The newly developed brand identity was rolled out across corporate stationery, marketing and sales collateral, client engagement packs, website and promotional materials.