Since 2010, Clear Brilliance’s Directors, James Charge and Mark Martin have worked hard to build a great reputation. They wanted to elevate their brand to better reflect their business’ achievements.
The logo redesign was inspired by the refraction of light through glass. The letter C and B of Clear Brilliance are shown while the shape of light refraction is represented. We used the geometry of that element through the brand stationery and in the treatment of photography where the angles ‘cut’ or refract the images.
Our website design allows the photography be the main focus. The small margins represent the small gap between the glass frames. The website is predominantly black and white to give contrast to the photography. We chose a minimalistic and clean design to reflect how efficient, transparent and clean (leaving no trace behind them) the Clear Brilliance team is.