Background and Challenge
Tap Tins™ is a contactless payment device created for charities to help increase their donations.
In a changing payment landscape where fewer people carry physical cash, charities are able to use these devices to collect donations from credit/debit cards. Tap Tins engaged DSR Branding to develop a new brand and positioning to launch their concept and attract interest from Australian charities and retailers.
The theme of the brand is playful and versatile. Speed, convergence and harmony are central to their identity, evident through the forward leaning, rounded type as well as the arrangement and positioning of the letters around a single point. The double T icon is a nod to contactless payment technology.
As well as a new brand identity, we wrote the tagline “Make Change.” This play-on-words alludes to both the function of the Tap Tins device and the positive effect of the donor’s contribution. The tagline has played a large role across all major brand touchpoints, with flexibility allowing it to be used as a headline, call-to-action and sign-off.
"Working with DSR Branding was a truly enjoyable experience. DSR really listened, and perfectly realised our vision and executed a branding campaign we love that really represents our core values exceptionally well."Dom Holland, Director - Tap Tins™
ServicesBrand IdentityBrand StrategyDesignDigitalMarketing
Credits and Links
— Tap Tins™
Dom Holland, Director - Tap Tins™
"Working with DSR Branding was a truly enjoyable experience. DSR really listened, and perfectly realised our vision and executed a branding campaign we love that really represents our core values exceptionally well.
From the project we have ended up with:
1. A brand we are proud of
2. A brand that is clearly identifiable
3. A brand you can trust
Not only would we recommend DSR Branding to others, but we have already, many times. DSR truly delivered a fantastic brand for us, which we are proud to be aligned with. Their work speaks for itself in terms of the quality delivered at both a strategic and a visual level,their value far exceeded their invoice and their exceptional ability to communicate is really appreciated.
The Tap Tins branding campaign was our first experience with DSR branding, but it is not our last; we have since used DSR for several other campaigns and will absolutely continue to work with them in the future."