Background and Challenge
Snacks for Life are a snack food honesty box service for workplaces. They provide healthy alternatives to typical office and vending machine snacks, promoting healthier habits. A portion of all proceeds go towards suicide prevention charities.
We developed the name Snacks for Life with the client during the brand development stage of the project. The logo is quite self-explanatory; with the addition of two shapes, the word block formed a snack wrapper with an upward tilt emphasising the playful and dynamic nature of healthy “Life”. We are proud to have received a Gold and Silver award for Design at the 2018 Brisbane Advertising and Design Club (BADC) awards for the Snacks for Life business card and brand identity.
"I basically signed off on everything on the spot in the first presentation. I've worked with plenty of designers and marketing firms in the past and believe me, that's a first."Gerald McMillan, Founder - Snacks For Life
Credits and Links
Gerald McMillan, Founder - Snacks For Life
"Working with the team at DSR Branding was awesome. They invested time and energy to properly understand my business vision and brought that to life in way I had never dreamed of. I basically signed off on everything on the spot in the first presentation. I've worked with plenty of designers and marketing firms in the past and believe me, that's a first.
Finding out the work won awards was just icing on top. They gave me the confidence to take a extraordinary brand to market."