Phillips Basile

Building Extraordinary Brands

Creating a brand identity that conveys a superior level of service.

Services

Brand IdentityBrand StrategyDesignDigitalMarketing

Background and Challenge

Phillips Basile Equipment Finance are specialists in heavy equipment finance broking, with a distinctly high level of client service and support.

Co-founders Chris Phillips and Michael Basile came to DSR Branding for brand strategy advice on how to best launch their new brand.

Together we developed a brand that best represents their quality of service and accurately portrays the strength of their reputation.

Our Approach

The concept for Phillips Basile Equipment Finance was to bring to life the tailored, high-level service their customers experienced.

One of the core benefits of PBEF is direct access to the two founders, both expert finance brokers. The PB monogram and the joining lines represented the cross-over service from both Chris and Mike. The brand positioning, “Together We’re Better“, describes how together Chris and Mike are better; two heads are better than one, and their customers are better with them.

Testimonial

"Dan is extremely good at communicating, and in particular setting a clear and documented path on any task from origination to finalisation, with very clear time and cost promises which they stick to every time. He will work openly and with flexibility on your budget and time restraints. Dan ‘gets’ how important your business is to you and understands time urgencies as well as anyone I have worked with. I see DSR Branding as an integral long term partner for my business."
Michael Basile, Co-Founder & Finance Broker: Phillips Basile Equipment Finance
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Services

Brand IdentityBrand StrategyDesignDigitalMarketing

Full Testimonial

"I have been working with Dan Rowell since he started DSR Branding. I have worked with him indirectly on a client rebranding exercise, as well as directly engaging him for the setting up of my new business.

Dan took the time to comprehensively understand the industry that we operate in and understand who we are and what we wanted our business to be. My business partner and I are finance-minded, not creative, and we struggled to come up with concepts let alone a path to constructing our brand. Dan was able to come down to our level, and spend the time with us to understand us as people, helping us to build the brand that we are now really proud to present. Dan always works with a consistent level of excitement and enthusiasm which really does rub off on us, the client. This was particularly important during levels of high stress while setting up a new business.

Dan is extremely good at communicating, and in particular setting a clear and documented path on any task from origination to finalisation, with very clear time and cost promises which they stick to every time. He will work openly and with flexibility on your budget and time restraints. Dan ‘gets’ how important your business is to you and understands time urgencies as well as anyone I have worked with.

Dan is proficient with branding, marketing and has been very helpful to us with assistance on client presentations. Dan can help your business build a consistent and professional external communication of your business to all parties.

Dan has a personal approach to business and a long term view with his clients. I see DSR Branding as an integral long term partner for my business. I have and will continue to refer my clients to them with confidence."

Michael Basile, Co-Founder & Finance Broker: Phillips Basile Equipment Finance