Phillips Basile Equipment Finance are specialists in heavy equipment finance broking, with a distinctly high level of client service and support. Co-founders Chris Phillips and Michael Basile came to DSR Branding for brand strategy advice on how to best launch a new brand. Together we developed a brand that best represents their quality of service and accurately portrays the strength of their reputation.
The concept for Phillips Basile Equipment Finance was to bring to life the tailored, high-level service their customers experienced. One of the core benefits of PBEF is direct access to the two founders, both expert finance brokers. The PB monogram and the joining lines represented the cross-over service from both Chris and Mike. The brand positioning, ‘Together We’re Better’, describes