Background and Challenge
The founders of Padmore City developed an innovative learning program that content providers, tertiary institutions and businesses can use to re-purpose and digitise their existing curricula. By creating an entire virtual city, Padmore City gamifies learning to more effectively educate students and upskill employees.
In developing the Padmore City brand we incorporated various elements of their teaching methodologies into their visual identity. The five colours and shapes within the Padmore City icon relate to the learning styles and attributes within the software.
Our colour palette choice reflects the bright, minimalist, urban learning environment in which the software is based. The software utilises real world statistics to develop skills for the real world.
We also developed a sound library and sonic guidelines based on the pentatonic scale, for use on the platform.
Dan, Sai and Reuben are very passionate about what they do. They took the time to get a thorough understanding of our 'why' and our business vision and crafted a very high quality branding package that we've gone on to trademark.Jimmy McPhedran, Founder - Padmore City.
ServicesBrand IdentityBrand StrategyDigital
Credits and Links
Jimmy McPhedran, Founder - Padmore City.
As a start-up, we are very selective about where we spend our money and we only spend money on absolute essentials.
Working with DSR through a full branding process gave us a clear focus as to how our product should be positioned for different market segments. With our branding assets and strategies in place, we made our first sales shortly after.
Dan, Sai and Reuben are very passionate about what they do. They took the time to get a thorough understanding of our 'why' and our business vision and crafted a very high quality branding package that we've gone on to trademark.
DSR prompted us to think more strategically about our brand. They refined our elevator pitch, our BBQ pitch and our investor pitch. DSR developed audio assets that align with our brand and give our product a unique feel.
We highly recommend DSR to any associate, family or friend in need of branding services, they are great partners for a start-up as they can turn-around high quality work in a short period of time.