Ongarello

Building Extraordinary Brands

A brand evolution to represent a new direction.

Services

Brand IdentityBrand StrategyDesign

Background and Challenge

The Stronga Projects brand was launched in 2012.
Six years on, the business had evolved, but the brand had not, with a focus shift from residential to large higher-end developments.

The “Stronga” name carried connotations of strength and reliability, but failed to encompass the meticulous, personalised approach Stronga delivered throughout the construction process.

Our challenge was to develop a brand that reflected their growth.

Our Approach

We proposed the brand name “Ongarello”, the Director’s last name, with a brand positioning of “Elevated Living” to represent the evolution of the business and the enhanced lifestyle that is the result of working with Ongarello. This was accompanied by a suite of brand collateral to better reflect their growth and new direction, enhanced with finer details; raised textures and embosses.

With a focus on material, space and form, the Ongarello brand is versatile and tactile.

Testimonial

“I was impressed with how DSR Branding made a strong effort to understand me and my business. They were then able develop a conceptual branding idea which suited our business and personality.My experience with DSR Branding has been great and I would confidently recommend them to anyone else look at developing a new business/product or rebranding an existing business."
Christian Ongarello, Director - Ongarello
dsr-branding-ongarello-elements
dsr-branding-ongarello-folder
dsr-branding-ongarello-logo
dsr-branding-ongarello-shirts
dsr-branding-ongarello-stationary
dsr-branding-ongarello-wall-hat

Services

Brand IdentityBrand StrategyDesign

Credits and Links

Client
— Ongarello

Full Testimonial

"I was originally hesitant to proceed with new branding as I had an established business and brand which I had created over many years. However, after consulting DSR Branding and being presented with a new branding direction for my business, the choice was easy.

I was impressed with how DSR Branding made a strong effort to understand me and my business. They were then able develop a conceptual branding idea which suited our business and personality.

Finally, since launching the new branding I consistently get complimented on the new look.

My experience with DSR Branding has been great and I would confidently recommend them to anyone else look at developing a new business/product or rebranding an existing business."

Christian Ongarello, Director - Ongarello