The Stronga Projects brand was developed in 2012. Six years on, the business had evolved, but the brand had not, with a focus shift from residential to large higher end developments.
The ‘Stronga’ name carried connotations of strength and reliability, but failed to encompass the meticulous, personalised approach Stronga delivered throughout the construction process.
We proposed the brand name “Ongarello”, the Director’s last name, with a brand positioning of ‘Elevated Living’ to represent the evolution of the business and the enhanced lifestyle that is the result of working with Ongarello. This was attended by a suite of brand collateral to better reflect their growth and new direction, replete with raised textures and embosses.
With a focus on material, space and form, the Ongarello brand is versatile and tactile.