Background and Challenge
Healthcare Logic is a data management software development company that helps clinical managers improve the performance of their hospitals.
Healthcare Logic engaged DSR Branding to develop a new brand identity, to then take that brand to market and better articulate its promise through engaging design.
The brand’s elements distinguish a primary and secondary Wordmark, the Icon and the Tagline. The custom serif Wordmark distinguishes the principles of intelligence and wisdom, the foundation upon which Healthcare Logic build their systems. Throughout conceptual development stages, the themes that evolved were of observation and insight through the distillation of information. Motifs embodying these themes are microscopes, lenses and particularly the centrifuge, all of which serve to inform the design of the icon; a circular mark encapsulating a forward leaning hexagon. The centrifuge was particularly appropriate, as it is a medical instrument that provides clarity through the process of separating multiple elements, as Healthcare Logic does in its ability to independently analyse once indistinct elements.
"DSR Branding took the time to actually listen and learn about our business vision, so they could curate and bring to life a captivating brand identity, which we feel is an accurate reflection of who we are."Martin Connor, CEO - Healthcare Logic
ServicesBrand IdentityBrand StrategyDesign
Martin Connor, CEO - Healthcare Logic
"DSR Branding took the time to actually listen and learn about our business vision, so they could curate and bring to life a captivating brand identity, which we feel is an accurate reflection of who we are.
That identity, combined with their superior creation of marketing collateral, gives us confidence in taking our software to market."