With illustrious accounting careers under their belts, David and Debbie Reeves were going out on their own. They needed a brand name and identity for their newly launched accounting firm.
Clavistone brings together the Latin word for key ‘Clavis’, with the solidity and authority of ‘stone’ to create a name conceptually powerful, phonetically pleasing and meaningfully distinct. The key logo stands like a flag with a small ‘C’ built into the teeth at the top. It is designed to resemble carved stone. Typographic layouts are aligned in almost a spreadsheet-like fashion. Bright red and white duplexed cards with a hot plate foil, help Clavistone stand out amongst their competition. Stationery with one side of full-bleed red, allows a key to shine through when caught by the light.