Clavistone

Project Details

Background

With illustrious accounting careers under their belts, David and Debbie Reeves were going out on their own. They needed a brand name and identity for their newly launched accounting firm.

Our Approach

Clavistone brings together the Latin word for key ‘Clavis’, with the solidity and authority of ‘stone’ to create a name conceptually powerful, phonetically pleasing and meaningfully distinct.

The key logo stands like a flag with a small ‘C’ built into the teeth at the top. It is designed to resemble carved stone.

Typographic layouts are aligned in almost a spreadsheet-like fashion.

Bright red and white duplexed cards with a hot plate foil, help Clavistone stand out amongst their competition. Stationery with one side of full-bleed red, allows a key to shine through when caught by the light.

Testimonial

We now have a new business name which is unique and has a great story, a logo that is very connected to the business name (and has many uses), and a corporate stationery set which is both professional and eye catching.
David & Debbie Reeves - Clavistone Accounting & Advisory

Challenge:

Creating a standout B2B accounting & advisory brand.

Credits and Links

Services

  • Brand Identity
  • Design
  • New Brand Development

Full Testimonial

"DSR Branding are an enthusiastic team, who took the time to listen to us and understand our proposed business in order to define an appropriate brand.
We appreciated how approachable, open to input and how easy they were to work with.
We now have a new business name which is unique and has a great story, a logo that is very connected to the business name (and has many uses), and a corporate stationery set which is both professional and eye-catching.

Our experience was a great journey with a great team, who worked very efficiently to achieve our business name and logo in a short time frame.

Thank you for your support throughout this process, we are delighted with the outcome."

David & Debbie Reeves - Clavistone Accounting & Advisory