Built Smart

Project Details

Background

Residential builder Andrew Cramer-Roberts approached us to develop a new brand to support his building and renovation business. The Built Smart identity needed to feel reassuring and human to those house-owners wanting to build or renovate who were grappling with concerns about the process.

Our Approach

For the wordmark, we placed the word Built above the word Smart, stacked like two blocks – a reference to the theme of building and construction.
The wordmark is simple, easy to read and thus solid and reassuring. The icon is derived from the wordmark, drawing on the relationship of the two blocks while also forming a B. Renovation is often an emotive experience for the client, with their houses being an intimate reflection of their taste and sensibilities. The palette consequently avoids stark and overly industrial colours, in favour of a more human, natural and emotionally resonant set.

Testimonial

“What stood out from working with the team at DSR Branding is how much interest the entire team took in understanding my business and our unique approach to building and renovations. They helped me articulate our difference and brought it to life through clever design and a great looking new brand identity and website.”
Andrew Cramer-Roberts, Director - Built Smart.

Challenge:

Building a smarter building brand.

Credits and Links

Client
— Built Smart

Services

  • Brand Identity
  • Brand Strategy
  • Digital

Full Testimonial

"Before working with DSR Branding, I didn’t appreciate the nuances that go into building a strong and reputable brand image. Dan, Reuben and Sai took the time to listen and learn about my business and developed a Brand Strategy that I could take to market.
What stood from working with the team at DSR Branding is how much interest the entire team took in understanding my business and our unique approach to building and renovations. They helped me articulate our difference and brought it to life through clever design and a great looking new brand identity and website.
I have recommended and will continue to recommend DSR Branding to anyone who cares about building a valuable brand."

Andrew Cramer-Roberts, Director - Built Smart.