Background and Challenge
The team at Australian Natural Food Co came to us with initial identity, a business plan and a strong vision for an online store selling organic meat.
They needed help bringing this vision to life and launching their brand.
We focused on telling the story behind the store by profiling the King family, who genuinely care about quality organic produce and their suppliers. We championed their products using renowned photographer, Charli Burrowes, to shoot tasteful photos of meat that are distinct from the typically poor stock shots used by the industry. These photos featured across the website and printed collateral, highlighting thoughtful touchpoints – thank you cards and farmer profiles.
"Being a new business, we were unaware of all of the marketing materials we would require. DSR Branding has been absolutely amazing to work with, as any marketing material we need designed, they create and present so beautifully. We would not be where we are today without them."Karra King, Founder - Australian Natural Food Co.
ServicesBrand IdentityBrand StrategyDesignDigitalMarketing
Karra King, Founder - Australian Natural Food Co.
"Working with DSR Branding has been such a great experience. When we started Australian Natural Food Co, it was overwhelming how much had to be organised to set up our business. Before we found DSR Branding, we were trying to design our logo ourselves and outsource everything, which was a very stressful and time consuming process. When we found DSR Branding, we initially contacted Dan to redesign our logo. It was such an easy process working with DSR Branding. They listened to us and what we wanted, they understood our products, and the look and feel we wanted to create with our brand. When we knew they just got it, we then went ahead with creating our website which they did such an amazing job of. We are so happy with the final product and how our website presents. On top of that, it has just made the whole process of designing a website and branding a breeze and has given us time to work on other parts of our business.
Being a new business, we were unaware of all of the marketing material we would require. DSR Branding has been absolutely amazing to work with, as any marketing material we need designed they create straight away and present everything so beautifully. Any help we need with our website, they help us out. They are so easy to work with and we would not be where we are today without them.
I would recommend DSR Branding to anyone! If you are after a beautifully designed website, or need some re-branding, then contact the team. I could not recommend them enough to work with!"