Sports Marketing with Andrew McShea.

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Episode 11 07 July 2020

Andrew McShea is a Management Consultant and Co-Founder of Play Sports Marketing, a leading sports consultancy firm created for the post COVID world in the business of sport.

He’s the former General Manager of Queensland Cricket and the Brisbane Heat. Having spent 9 seasons with the Brisbane Heat, Andrew talks about how the Big Bash League (BBL) grew from an idea to becoming one of the most popular sporting codes in Australia.

We discuss game-day activations and off-field entertainment, sponsorships and dealing with social media trolls.

Anyone who’s followed the BBL or been to a Brisbane Heat game will enjoy hearing behind the scenes stories about Rocketman and the CUA pool deck.

We talk about other sporting codes who are getting it right. I ask Andrew what Rugby Anion needs to do to save the game in Australia. Plus our shared love of sports documentaries like The Last Dance and Amazon’s The Test.

Andrew shares some great perspective on what it takes for sporting codes to succeed.

Connect with Andrew on LinkedIn.

Andrew’s Bio:

Andrew McShea is a senior sports executive with 20 years experience working for leading consumer and sporting brands including Johnnie Walker, Smirnoff, Guinness, Bundaberg Rum, Goodlife Health Clubs and the Brisbane Heat. Andrew has an award-winning track record of revenue generation, innovation, commercialisation and digital success.

Episode Contents:

The effect of COVID-19 on cricket and sport
The likelihood of the T20 Cricket World Cup being played this year
Sponsorship post COVID-19
Andrew’s journey with the Brisbane Heat and the growth of T20 cricket in Australia
Choosing the colour for the Brisbane Heat rather than the typical Queensland maroon
The rise of the Women’s BBL
AB De Villiers signing in 2019
Brands that are clear on their purpose
Game-day entertainment and activations
The Heat’s social media following and dealing with ‘trolls’
Sponsorships and success metrics for sporting clubs
What can Rugby Union do to revive the game in Australia
Other sporting codes that are doing great work like the NRL, UFC and WWE.