Ensight needed a brand refresh to inspire their employees and attract the world’s biggest energy users — mining & resources companies, restaurants and supermarkets.
Their Energy Management Solutions reduce carbon emissions, save costs and boost profits.
Ensight exists to change the world for good. By 2035 they plan to save a gigatonne (GT) of greenhouse emissions per year, every year. 1 GT = 1,000,000,000 tonnes. To put that into perspective, that’s equivalent to approximately 1.74 million Airbus A380’s.
To create a brand that changes the industry game by seeing energy differently.
The company empower businesses to “See Energy Differently”, to change the game by offering new, more profitable perspectives that just happen to be environmentally beneficial. They help people rethink their options and find solutions by offering new perspectives.
So when it came time to redesign their logo, the answer was simple. Rotate the G. The rotating arrow formed by the G is a simple device that serves as a subtle but ever-present reminder of the company philosophy.
Following a full brand refresh project and design of Sales Presentation and Tender documents, Ensight closed a multi-year contract, and a return of 4,900%.
- Merit: Corporate Identity – Logos/Trademarks, AGDA Awards 2020
- Merit: Branding – Small Business, AGDA Awards 2020
- Finalist: Branding Small Business, Designers Institute of New Zealand Best Design Awards 2020
unifying force in the business.”
“Thank you for the awesome work you’ve done.
That branding has really coalesced as a unifying force in the business. Our team have really gotten behind the new brand identity, it’s created serious momentum. The power of brand is something I’ve underestimated, until now.”